1LET'S GET STARTED
Good customer experience is fundamental for your business. Users expect the best and will leave if they have to.
Creating it is complex and involves a chain of efforts, that all need careful attention in order to succeed.
With MyDigitalOwl, we advise you and work with all aspects of creating great experiences through design. See us as the director of your movie, setting directions for everyone in the team. We do not charge you by the hour – we offer continuous personal advice and expertise at a fixed price. No surprises. We are with you all the way, and make sure you know and understand what you get, and what your customers will get out of it.
Truly understanding your users is essential. We use a string of proven methods and processes and add a dash of good old empathy to uncover and understand the unsaid or unseen.
It has to be done, but it does not have to take forever.
Knowledge and insights drive every single thing we do.
Revising a digital strategy, re-positioning a brand. Finding a way to be heard in the digital landscape? Insights define the rules of the game and allow the opportunities to reveal themselves.
What are insights anyway?
Insights are about setting the baseline. Before we know your current situation, we can't create a strategy to get to a different position. Insights are information about anything that is affecting or could be affected by the process. Any internal or external factor that will influence the result.
Data and insights help ease the feeling of uncertainty
Big ideas are often risky or out of the ordinary. So rather than winning people over with a mere gut feeling or good looks, we help you supplement and validate your assumptions with real insights and data.
A strategy is a plan to get your brand in a better situation than the one you are in now. In this overwhelmingly digital and fast-paced world, you may get the feeling that everything changes every other second.
With a strategy by MyDigitalOwl, you get a direction to follow and full understanding of the actions, big and small, that are necessary to get you to wherever you want to go. That way, you don't have to worry about everything changing.
If branding is the way you talk, move and behave, the visual identity is how you look, smell and feel. Make sure they match.
A strategy is about finding reasons why your audience should care about you. Branding is telling them again and again who you are, and how they can relate. Branding is stories and something for your customers to relate to and identify with.
These days you are in constant potential contact with your customers, so you need to be your brand and have an authentic and trustworthy voice. A clearly defined purpose will help define your personality and the potential for great stories to make your brand stand out.
The brand purpose defines the heart of everything you do. It tells the user why they should care, and it provides you with a clear guideline for any communication between your customer and your brand. If something falls out of your core story, you either shouldn't do it, or you have the wrong definition of your brand purpose. Keep this consistent, and your users become fans as they relate and feel they know everything about your brand.
Core visual identity: Dress well
Visual identity is a traditional discipline, but today interactivity and screen-based media adds opportunities to it. Typography choices, logo, colors, graphical shapes, grids, and media applications are always essential. But add interactivity, moving image, animation or even live data, and your visual identity can reach new levels.
Spot on content with on-brand voice & tone
Visual identity is about the first impression. But your branding is about more than that. What it says and how it acts every day shows in the content you produce. You don't have to leave this to chance. We work with styling photography, video, illustration, and other graphic assets. We plan and instruct moving images for your core stories. We help you establish a voice and tone guide, which will empower you to find the right words for anything you need to communicate.
Understand the creative concept as a unified direction based on insights, and the choices we have made regarding visuals and branding. We move from insights, ideas, and prototype to a tested solution in just a few weeks.
Go from insight and strategy to a real, tested, responsive prototype in just five weeks.
Internal structures and years of habits can stand in the way for real change when it comes to communicating or selling your products online. Uncertainties and risk-taking seem impossible as positions or reputation are at stake. Or legacy technical solutions, that were expensive but fail to deliver on business goals.
MyDigitalOwl will fast move you into something you can touch, see, feel and test, to allow for ideas to be proven right or wrong, without the same amount of time or financial risk. Moving fast is always crucial. Our team has a proven track record of achieving this.
Choose from several concepts
As a web agency, we know that a concept is a proposed way of dealing with a challenge. It is illustrating a possible path explaining what it would do. Concepts should be initiated with speed in mind as we need to identify as many paths as possible, to be able to see right from wrong.
Starting out with basic prototyping: Paper and pen
The best way to get ideas down is to put them on paper with a pen. It is fast; it allows for an ultra-quick visualization of any idea. How should a solution be structured? How could we build it? How should it look? The purpose is to get ideas out of everyone's head so that we can see what works together and the ideas that are in conflict with each other.
Interactive prototyping: ultra fast to high fidelity
The sketches, post-its, the insights and the strategy now all come into one in an online prototype. This can be experienced on any platform from anywhere and therefore tested (remotely) on any target-group in any market. We usually run one-week iterations and test over the weekend, so we know what to adjust the following week.
What is design thinking? Why do organisations do 'design sprints'? What, in fact, does a digital designer do?
Digital design is interactive in nature. From simply loading and scrolling down a web-page, to complex interactive solutions, with intelligent interfaces, that adapt to the individual user. Keep it as simple as possible, but not more simple than that.
Demand a high fidelity prototype
It can be difficult to truly understand how your new website works and feels when you're presented with a new design in a PowerPoint presentation or as a simplified, clickable prototype. That is why we work with design in a full-blown website prototype with real content and your images. This way, you get to experience and test your new website before it is developed. MyDigitalOwl is one of the leading agencies in prototype design solutions. We offer speed and real experiences.
Your content will look great
Text, film, animations, social media, and landing page powered campaigns. This content is weak in a Word document, but can come to life in the prototype. Our content team works closely with the design team and can help you understand the new opportunities and more engaging ways of communicating with your audience.
Develop design, add content, and set up the CMS at the same time
We design while we work with content and CMS setup. All elements are essential parts of the final experience. Design choices are better when based on real content. Content on the other hand can be re-written or reformed with live design input. This avoids design solutions that are far from real needs or technical limitations. They all work together as part of a unified experience, making the solution not only better but also easier to work with on a daily basis after the initial design process is ended.
In most cases, for mid to large scale websites, you can go live without any costly development phase. You get custom design og functionality at a fraction of the cost.
The way we work with prototyping, you will be able to interact and test it from the first raw concept sketches to the finished designed prototype – with real content. In some cases, we simply correct name servers to have your domain point to the prototype. And the prototype then becomes the website.
Go live with the prototype
Several of our clients have chosen this, and today use the Webflow CMS to power their website. This is an extremely easy to use CMS - it's blazing fast and offers a very flexible set-up. It is based on a monthly plan that allows you to stay flexible and scalable. You can even add any custom designed e-commerce experience with payments powered by Stripe™.
A design for any CMS
8LAUNCH, CONTENT, SOCIAL MEDIA, AND MAINTENANCE
Once your website is live, the real work starts: Awareness campaigns, on-going maintenance, content production and optimization that keep your investment alive and kicking.
Production ready design
For us, development is a part of the design. We bring in developers right from the beginning to get their creative inputs to combine data or make use of powerful integrations with other systems. We can test everything in our prototype environment.
Content production and management
Engaging and dynamic content is everything on any website. But your website is not an island. You have the option to be present on various platforms at the same time, but maybe with different perspectives and purposes. Combine your efforts, so you get to push content to your target audience – wherever they may be. We help you design your online presence that makes your business stay relevant to your current followers – and introduce you to new potential customers.
Put your brand to life
Having a new visual identity and website is an excellent step on the way. But to really be an established brand campaigns, and ongoing visibility on relevant social media is essential. Your brand is the sum of how you look, act, and what you communicate. We can help set the strategy and guide your marketing team to work in the direction that strengthens your brand day by day.
We can be your communications team on an on-going basis, produce and manage everything from text, images, and graphics on your website and social media. Or we can get you started with a set of tools, latest insights to your key platforms, and an easy to follow strategy.
New features, new insights? Not a problem
As customers use your site, inadvertently you will discover new insights about your users, that are different from the ones we identified at the beginning of our collaboration. But with our prototype approach, changes or add-ons are easier and cheaper than ever.
Let's get you started!
Talk to us: Hello@mydigitalowl.com